Technology and marketing operations leader with over 16 years experience developing and implementing marketing strategies across digital and traditional channels. Diversified skills include marketing strategy, team leadership, client management, creative strategy, business analysis, and fiscal responsibility. Particularly adept at creating comprehensive, aggressive business and marketing solutions.
I have had the privilege of working in many different areas within organizations giving me a deep and well rounded skillset.
Designed a wide range of business and marketing strategies combining behavioral science with the right platform to maximize performance.
Successfully led large scale technology projects including mobile apps, websites, interactive games, ERP, and marketing automation implementations.
Detail oriented, highly skilled communicator with high profile and large budget client management experience.
The kind of team leader who learns each individuals motivation and how to direct it toward a common goal.
Mar. 2017 - Present
Design and develop interactive solutions for clients both large and small. Solutions include website design, user experience design, customer acquisition plans, and operational processes.
Oct. 2013 - Jan. 2017
As the head of strategy and implementation, I was responsible for developing and implementing marketing plans and digital strategies, website and app design, and technical project management.
Sept. 2011 - Nov. 2012
Culture Foundry/B2C Partners
B2C Partners is an eCommerce consultancy where I led three major projects where I reviewed multiple ecommerce platforms and developed marketing and social media plans for Chicco, David's Tea, and Atrium Innovations.
Sept. 2011 - Nov. 2012
Culture Foundry is a mid-sized digital agency with an emphasis on the entertainment industry. I was responsible for strategy, project management, and digital promotion (including social) for several clients like Orbis, Esalen, and Churchill Downs.
Apr. 2006 - Mar. 2008
I served as the head of interactive technology and promotion where I was responsible for setting up and overseeing the interactive strategies for all of the company's clients. Solutions included website development, landing page design and development, microsites, SEO, PPC, display, and email marketing.
Mar. 2003 - Mar. 2008
I was responsible for the financial, legal, and operational needs of the organization. Raised nearly $2 million in venture funding, and provided a strong return to our partners. We utilized traditional, direct and interactive marketing channels to build and sustain profitable member acquisition programs.
Oct. 2000 - Nov. 2002
$1.2 billion provider of customer engagement and loyalty services through membership programs for financial institutions including AMEX, Chase, Citi, BofA, and Capital One. I managed a $200 million catalog and online shopping business including product management, acquisition, fulfillment and customer service.